At Frame Again we’ve just launched what I think might be a world-first advertising campaign, where we’re setting out to create an individual advert for every single customer over the next month. The first 100 went out today and we already have our first 10 shares.

Our press release is below – should be a really interesting insight into whether with no money we can come up with an ad campaign creative enough that a social approach gets us the traffic we need. Watch this space.


For Immediate Release: November 6th

Photo Framing Start Up Frame Again Launch Customer-Led Ad Campaign

Dragons’ Den Survivors & Crowd-Funding Success Story Seek to Reach 1m People Across UK With Zero Budget Campaign

Frame Again are today launching a global first advertising campaign seeking to reach a million potential customers without a penny of budget. Every single Frame Again customer will have their own unique advert designed with their photo at the centre.

Frame Again hope that this depth of personalisation will lead to mass social sharing and a campaign that will reach a million potential customers.

The campaign launches today (November 5th), with over 1,000 different adverts being created for customers over the coming weeks.

After surviving Dragon’s Den and turning down an unprecedented offer from Peter Jones, Frame Again Founders Jake Hayman and Joe Kenyon ran a crowd-funding campaign and successfully tripled their fundraising target.

Frame Again are an e-commerce business looking to revolutionise the photo printing and framing marketplace through their customizable, magnetic, square photo frames. Their service allows customers to upload a picture and have it printed, framed and delivered within 48 hours.

Jake said: We realized that when customers frame with us they are inviting us into some of the happiest memories or their closest family. This campaign allows each and every one of our customers to tell their own Frame Again story.

Others might worry about dilution and control – only having Photoshop-ed models associated with their marketing, but we’re proud of every customer we have – this is the future of advertising.

Joe said: Between Jake and I we’ve personally been in contact on the phone or email with every single one of our customers over the last month – we’re a tiny start up without the budget to compete with the big players – our only hope is to be innovative and to invest in every single customer.

Jake and Joe were both born and bred in Camden and previously worked together to launch education social enterprise Future First. Their work has earned Jake a Serial Entrepreneur of the Year Award, a Prime Minister’s Award for Volunteering and a spot in the Evening Standard’s 1,000 Most Influential Londoners.